Locally Grown/Globally Known is a fashion brand on a mission — to turn up the volume on hearing loss. A new partnership with Miracle Ear came with an opportunity to get the elected members of their Franchise Authority amped up about the possibilities for collaboration. They, in turn, would convey the message to the remaining franchise owners.
At the same time, LGGK was ready for a new package design. The album cover appeals to their younger, music-focused audience, has room for messages about hearing health, space for the ear protection LGGK includes with each purchase and is sturdy enough for shipping. Extending the theme to Franchise Authority members, a jewel case with a DVD of the presentation and a booklet covering the highlights is tucked in with the T-shirt. This package doesn't whisper, it shouts and, Miracle Ear is ready to listen.