Strategy | Design
Printing | Diecutting
Lorenzo’s, located in Eden Prairie, is a calming place for relaxation and renewal. Occasional changes in salon services and pricing created an unwelcome flap—and a lot of messy bits of wasted paper. We were asked to come up with a low-fuss literature system that would remove the pain and waste from changes.
Lorenzo’s distinctive logo was the perfect starting point. This leaf-shaped fan holds all of the information you need in one place. Calmly. There are no slips of paper to organize, nothing loose in your purse. And changes are as simple as unscrewing a post and replacing a leaf. A breath of fresh air; serenity restored.